2 August 2017

Why a pickup and an SUV are the hottest classics right now - Hagerty Vehicle Rating

The Dodge Power Wagon is certainly living up to its name. The rugged 1945–68 truck powered its way to the top of the newest Hagerty Vehicle Rating, moving up from the third spot. The Power Wagon and 1966–77 Ford Bronco tied for first with an adjusted HVR of 95 points. SUVs remain hot overall, claiming 12 of the top 25 spots, and Broncos are particularly strong. Three generations of Broncos are in the top 25, while the fourth (1980–86) is ranked 28th.

The Hagerty Vehicle Rating tracks a vehicle’s performance relative to the entire classic car/truck market. Based on a scale of 0-100, a vehicle with a 50-point rating is keeping pace with the overall market. Those above 50 are appreciating faster than average, while those below 50 are lagging.

“The number of Power Wagons we’re insuring and the average value they’re being insured for are both growing at incredible levels,” says Hagerty Valuation Information Analyst Jesse Pilarski. “In fact, based on insurance data, Power Wagons are among the four hottest vehicles right now.”

After topping the HVR three times in a row, the 1976-86 CJ-7 slipped to No. 2 last time and No. 5 in the latest ranking. Pilarski says the CJ-7 is simply “falling into line,” as “both insurance activity and quoting activity took a step backward over the last two months.” He says CJ-7 values are still exceeding the market average, just by a smaller margin.

Affordability is a common denominator among the top-ranked vehicles. Eleven of the top 25 vehicles carry a median No. 3 (“good”) value less than $10,000, and only one is valued more than $25,000—the 19th-ranked 1983–90 Land Rover Defender, which has a Hagerty Price Guide value of $25,500. “It’s fair to say that entry level cars are selling well,” Pilarski says. “They have the highest auction sell-through rate at 73%.”

Another emerging trend in the top 25 is vehicles produced after 1990. Six from that era made it into this ranking, a 300% jump over the last HVR. Interestingly, neither post-’90 vehicle that appeared in the top 25 last time—the 1995–98 Porsche 911 and 1990–93 Chevrolet 454 SS pickup—stayed there.

The 1993–98 Lincoln Continental Mark VIII joined the Defender and two other vehicles at No. 19, rising 94 places (from 113th) after gaining 14 points. Pilarski says the Mark VIII’s jump to 86 points is “somewhat artificial” because until recently the car didn’t have enough quoting data to receive points in that category.

Here’s a full rundown of this month’s top 25:

Vehicle
1945-1968 Dodge Power Wagon 95
1966-1977 Ford Bronco 95
1973-1987 Chevrolet C/K Series Pickup 94
1994-1996 Chevrolet Impala SS 94
1976-1986 Jeep CJ-7 93
1973-1979 Ford F-Series 92
1993-2002 Pontiac Firebird 92
1994-2004 Ford Mustang 92
1960-1966 Chevrolet C/K Series 91
1969-1972 Chevrolet C/K Blazer 91
1966-1983 Fiat 124, 1983-1985 Pininfarina Azzurra 90
1978-1979 Ford Bronco 90
1981-1986 Jeep CJ-8 Scrambler 90
1973-1991 Chevrolet Suburban 88
1981-1993 Dodge Ramcharger 88
1993-1998 Toyota Supra 88
1967-1972 Chevrolet C/K Series Pickup 87
1967-1972 Ford F-Series 87
1983-1990 Land Rover Defender 86
1987-1991 Ford Bronco 86
1993-1998 Lincoln Continental Mk VIII 86
2000-2003 Honda S2000 86
1946-1949 Willys-Jeep CJ-2A 85
1966-1973 Triumph GT6 85
1969-1972 Pontiac Grand Prix 85
1973-1991 Chevrolet C/K Blazer 85

11 Reader Comments

  • 1
    Brian Quinn Connecticut August 2, 2017 at 19:49
    Keep an eye on the Ford Excursion market. Owners are fiercely loyal and treating them as collectibles right now. Difference with SUV and truck market is that people are afraid to call vehicles collectible IF THEY GET USED. I argue that these Swiss Army Knives of cars are creating a new class of collectible. Hagerty is just the type of innovative company to understand the difference and offer cost effective insurance for this new class.
  • 2
    Jim Jerzycke SoCal / Long Beach August 2, 2017 at 19:53
    I'm not surprised at all that these vehicles are going up in price. For "working class guys" like myself, everything else has priced itself out of our reach. When I decided on a retirement project, I looked at over 10 different cars that I knew I'd enjoy owning, and they were all well over what I could reasonably afford. When rust-bucket Mustangs, Camaros, and Firebirds are going for $6500, OR MORE, they're simply out of our reach. And considering those rust-buckets would take $10k~$30k to make "nice" again, little guys like me have very little chance of ever owning one. I wound up buying a 1985 Toyota Celica Supra, which is a car that knocked me over when it first came out. It's not "fast", or "quick" they way American Iron is, but it's very satisfying to drive. And considering I wanted a driver and not a garage queen, the $3k I paid for it, and the $5k I've put into it has been quite rewarding.
  • 3
    Brian Quinn Connecticut August 2, 2017 at 19:56
    Keep an eye on the Ford Excursion market. Owners are fiercely loyal and treating them as collectibles right now. Difference with SUV and truck market is that people are afraid to call vehicles collectible IF THEY GET USED. I argue that these Swiss Army Knives of cars are creating a new class of collectible. Hagerty is just the type of innovative company to understand the difference and offer cost effective insurance for this new class.
  • 4
    mike cenit michigam August 2, 2017 at 23:44
    Studebaker "C" cabs surely should be on the list.
  • 5
    Jack McGowan Middletown,DE. 19709 August 3, 2017 at 06:38
    Can't find where my 1951 Ford F2 (two year restoration) is? Have to find value @Hagerty no luck. HELP
  • 6
    Cal Horrick Ontario Canada August 3, 2017 at 20:40
    To Jack McGowan. Don't feel bad. I don't see my 49 Austin on the most wanted list.
  • 7
    Randy Middlebrough Economy Boro, Pa./Pittsburgh August 4, 2017 at 17:10
    I agree with Jim Jerzycke ,The avg. working man being priced out of the hobby. This a subject that my friends & I've had many discussions .Even doing u'r own work the parts & materials are pricey . But, with that said it's like any other "monkey on your back" addiction (car hobby) you find a way to pay for it. Why wasn't the 66 to 71 Kaiser Jeepster in that list?
  • 8
    Virginia Harlow Cedar Rapids, Iowa August 4, 2017 at 19:07
    What about my '91 Dodge Ram D150LE short box Pickup? I just had the 318 rebuilt by a local speed shop and now I have no idea what it may be worth! I do know what my '68 Camaro is worth tho!
  • 9
    Paul Mckinnon Madera, CA August 4, 2017 at 11:49
    I own a 76 /360 and a 78/440 power wagons perhaps next time. Until till then I'll just keep on trucking. lol!
  • 10
    Rooster Cogburn Plano, TX USA (third rock from the sun) August 4, 2017 at 12:22
    I have 2 Excursions, one is a 2002 Limited with 7.3, 13,000 one owner original miles... My other is a 2000, it has same engine and 215,000 one owner miles... I hope the Excursions appreciate, not that I would ever want to sell either...
  • 11
    Thomas Powell Kettle Point, Ontario, Canada. August 5, 2017 at 09:03
    I have a fully restored 1984 F150 short box, which I have owned since new. I mainly use it as a beach runner. Painted in Black Cherry with orange and red pin stripe, chrome box tops, aluminum wheel well covers and custom grill and head lights as well as tail lights. Oh, and the BF Goodrich's mounted on Crager old styles, 8 front 10 rear. It is a show stopper as it goes down the beach. Oh did I mention the great sound from the 351 with cam, roller rockers and Edlebrock carb and manifold. OLD SCHOOL TO THE MAX. Whats the problem, not old enough?

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