31 July 2015

Video: hag & chrome FW15 Campaign feat. Porsche

Art stems from a deliberate action from its creator, and it is meant to convey a message — an emotional or sensual response. Art is made with love, heart and soul, and perhaps some blood, sweat and tears. Take a Porsche, for example: The curves move you, the engine speaks to you and its name drives you to a place of bold history, beauty and euphoria. And when it is destroyed, a ripple of disgust, anguish and sorrow erupts within your soul.

rag & bone, a fashion company aptly named for featuring waif-like models wearing expensive garments, senselessly destroyed one of these true works of art — a beautiful black 1979 Porsche 911SC — by dropping a graffiti-covered concrete barrier onto the car. They call the ad campaign beautiful and bold, but we call it a catastrophe, and the '79 911SC's brethren have returned for revenge.

If you're really into punishing yourself, you can watch the rag & bone version here. The video comments at least are definitely worth a read.

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7 Reader Comments

  • 1
    Chris Grivas Austin, TX August 5, 2015 at 16:10
    thank you hagerty! sadly those dresses are much more easily replaced.
  • 2
    Tim Roselle, IL August 5, 2015 at 17:12
    I guess I missed the crushing. Nice cars!
  • 3
    Fred Emig Virginia August 5, 2015 at 22:28
    That certainly was a waste of time. Fire the idiot that came up with that idea!
  • 4
    Blain California August 6, 2015 at 17:04
    Demonstrates how wasteful we are as a country. Classic vehicle have been wrecked for film but there is entertainment value. This has no lasting artistic value.
  • 5
    Lokki Texas, I said, Texas August 6, 2015 at 09:39
    Burn all their clothes....in the name of art
  • 6
    Tcjenn USA August 6, 2015 at 12:21
    I will never but a Rag & Bone item. This is a terrible ad and it offends most of the people that can afford to buy Rag & Bone clothes.
  • 7
    Rcstars Austin Texas August 10, 2015 at 11:47
    I don't get it...Am I stupid or was the Video

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