6 July 2015

Classic Pickups Are the Fastest Growing Collector Vehicle Segment

Significant Shift from Utility to Collectability

As the collector vehicle lifestyle continues to evolve, classic pickups have become the fastest growing segment among collectors. Analysis conducted by the Hagerty Valuation Team confirms the number of pickups purchased by collectors has grown more than any other collector vehicle segment. Pickups have seen a value growth of 56% over the past five years in correlation to other vehicle segments that show an average growth of 13%. Auction companies are supporting the trend as well; the number of classic pickups offered by the top 15 North American auction companies has doubled over the past three years.

“There was a time when trucks were only used by collectors to tow a car to the show, but now they are seriously collectible in their own right,” says Hagerty CEO McKeel Hagerty. “Classic pickups are also one of the easiest ways to enter the collector world. They are readily available, easy to work on and very affordable. I learned to drive on our 1933 Ford and have owned many collectible trucks since then.”

According to Hagerty’s data, Ford and Chevrolet make up nearly 90% of all classic pickups currently on the road, and among the most popular are the 1960-72 Chevrolet C10s and 1961-72 Ford F-100s. Other makes are being noticed by collectors, as several generations of pickups are seeing significant value increases since 2010. The top five pickups for value increases are listed below:


 Hagerty Price Guide #3 Values  2010 Value  2015 Value Value Increase 
 1958 – 1959 Studebaker Scotsman  $8600  $15500  +80%
 1960 – 1966 Chevrolet K10  $5118  $9046  +76%
 1948 – 1952 Ford F-1  $6610  $10720  +62%
 1948 – 1954 Chevrolet 3100  $8643  $13571  +57%
 1948 – 1952 Dodge B-Series  $6320  $9420  +49%


12 Reader Comments

  • 1
    mike Warren, MI July 8, 2015 at 14:56
    Would be interesting to see the slowest growing/worst performing collector car segment as well
  • 2
    carl c rose TN July 8, 2015 at 15:11
    What about Panel Vans? 1954 Chevy small block V8
  • 3
    rick pustka Benton KS July 8, 2015 at 17:41
    Anyone know where I can get $value of 1954 Willys Pickup. Frame off restoration all original.
  • 4
    ancil george bell 3 miles south of west lebanon ind. 10 miles north of I-74 on hyw.263 next to ill. line. July 8, 2015 at 17:43
    have old ford trucks for parts for sale...1/2 and 1 ton 40 to 50 age group...
  • 5
    george wolukis pgh July 8, 2015 at 19:51
    what car group is gaining popularity? I have a 73 Mach1 & I'm curious if they are increasing in value . Thanks
  • 6
    Joe Regan Saratoga Springs,N.Y. July 8, 2015 at 20:25
    I have a 1957 Chevy 3100 step side 6 cyl, 3 speed on column w/ a bendix starter( 4th pedal ).I would love to know the value. It was just off the frame restored . Thanks joe
  • 7
    Theodore Jensen New York July 8, 2015 at 23:09
    Just sold a 1958 1/2 ton Studebaker 4x4 for $43k. fully restored of course.
  • 8
    Boyd Arizona July 8, 2015 at 23:42
    I guess I got an early start. 2007 I put together a 1975 Dodge D100 with a 1996 Drive train including a Viper V10. It trophies in Vegas at the all Mopar show. It has been a fun ride but now it needs to be redone, it is not as sharp as it was. I drive it.
  • 9
    Eddie Kerwin Beaumont,Texas July 9, 2015 at 08:07
    The last truck I built was a 1964 F-100 all original, nice truck! I am building a 1953 Willys as a "Shop Truck" cool project. I own a 2006 SSR and a SSR golf cart to match ! You just got to love them old Trucks !! Thanks Hagerty
  • 10
    Marc California July 11, 2015 at 01:03
    What about the iconic 1940 ford or the 53-56 F100? I'm sure they are on the rise also,
  • 11
    jl LA October 21, 2015 at 17:25
    I have a 1968 Scout 800, great shape and stock. To all of you who doubted me from the start, nananananannana
  • 12
    Priscilla Jay, ME March 14, 2016 at 14:55
    How old does a pickup have to be to be considered collectible?

Join the Discussion