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History of the 1969-1974 Mercury Monterey
Mercury greeted 1969 with a dizzying number of models and variations and a clear division between the Lincoln-Mercury models, with the larger Marquis taking a lot of Lincoln styling cues. The Montclair became the Monterey Custom line, while the Park Lane evolved into the Marquis, which included the Colony Park station wagon.
The low-line Monterey and Monterey Custom had a full-width loop-effect front bumper with turn signals wrapped around the fender. Headlights were open with horizontal grille bars in the center. The Marquis line featured covered headlights and a front more like the Lincoln Continental MK III. Side windows were now ventless and the convertible had a vinyl interior, while other models were cloth and vinyl.
Big seller in the Monterey line was the four-door sedan with 23,009 units. The convertible is rare with only 1,297 built. There were 9,865 two-door hardtops, 6,066 four-door hardtops and 5,844 wagons, for a total of 46,081 units. The Monterey Custom did not list a convertible but the other models were the same though only 14,748 were built in total with 7,103 four-door sedans as the top seller. Most Montereys were fitted with the 265 bhp 390 cid V-8.
Few changes were made in the Monterey lineup in 1970, apart from a minor grille redesign. Biggest seller in the Monterey line was the four-door sedan, at 29,432 units, followed by 9,359 two-door hardtops, 5,032 four-door hardtops and 5,164 station wagons. Only 581 convertibles were built. The Monterey Custom line shrank further with only two- and four-door hardtop, a four door sedan and no station wagon. Sales totaled only 7,374 units.
Grille and rear bumper changes marked the 1971 Monterey lines, plus a shift to on-frame construction. The grille was now many small horizontal bars that came to a point in the center, while the rear bumper was now a heavy loop design. Once again the four-door sedan was the top selling Monterey with 22,744 units, followed by 9,099 two-door hardtops, 2,482 four-door hardtops and 4,160 wagons, for a total of 38,485 units. The convertible was discontinued. Monterey Custom sales rose to 18,316 units, with 12,411 four-door sedans. Base Monterey engine was a 240 bhp 351 cid V-8, while the Custom had a 265 bhp 400 cid engine.
Montereys gained front disc brakes for 1972 and a waffle grille replaced the thin bars. Only trim levels and fancier interior distinguished the Custom line. Monterey sales slipped, with 19,012 four-door sedans, 6,731 two-door hardtops and 1,416 four-door hardtops and 4,644 wagons for a total of 31,803 units. Custom sales totaled 24,372, with 16,879 four-door sedans.
The Monterey line had effectively been replaced by the upscale Marquis and would continue to decline, finally being discontinued in 1975.
1970 Mercury Monterey Info
2dr Hardtop Coupe
4dr Hardtop Sedan
4dr Station Wagon, 3-Seat
4dr Station Wagon, 2-Seat
8-cyl. 429cid/360hp 4bbl Cobra Jet
8-cyl. 390cid/265hp 2bbl
8-cyl. 429cid/320hp 2bbl
8-cyl. 429cid/320hp 2bbl
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