1971 Mercury Cougar - Classic Car Price Guide

History of the 1971-1973 Mercury Cougar

Heavier body styling gave 1971-73 Cougars a more mature look when compared to earlier models. A boldly prominent center grille and newly exposed headlamps dominated the fresh frontal appearance. A GT appearance/handling option was revived for standard models, while extra-posh XR-7 models topped the line. During 1971-73, a 351-2V V-8 was standard in the Cougar. The 370-hp 429 CJ (production: 448, including 47 convertibles) was offered only in 1971. A regular-fuel 351 CJ V-8 debuted mid-1971 and continued as an optional 4V engine through ’73 — essentially, it was the regular 351 4V engine with sporty sounding dual exhausts. After carrying over the ’71 Cougar with little change for 1972, Mercury introduced the 1973 models with a federally mandated impact-absorbing front bumper. The 1973 Cougar was the last built to the original ponycar-in-a-sport-jacket concept. With 3,165 built, the 1973 XR-7 Convertible was the most popular Cougar drop-top ever. Among the 1971-73 Cougars, the 429 CJ cars are the most sought-after by collectors today. The scarce 1971-1973 Convertibles offer open-car fun and V-8-power at relatively affordable prices.
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Choose a Submodel for the 1971 Mercury Cougar to view classic car value trends for this vehicle

Year Make Model Submodel Body Type Engine Average Value Trend
1971 Mercury Cougar Convertible
$6,462
Trend
1971 Mercury Cougar Convertible 8-cyl. 351cid/285hp 4bbl
$15,310
Trend
1971 Mercury Cougar Hardtop Coupe
$12,669
Trend
1971 Mercury Cougar Hardtop Coupe 8-cyl. 351cid/285hp 4bbl
$7,728
Trend
1971 Mercury Cougar GT Hardtop Coupe 8-cyl. 429cid/370hp 4bbl Cobra Jet
$31,042
Trend
1971 Mercury Cougar XR-7 Convertible
$15,600
Trend
1971 Mercury Cougar XR-7 Convertible 8-cyl. 351cid/285hp 4bbl
$18,602
Trend
1971 Mercury Cougar XR-7 Hardtop Coupe
$8,936
Trend
1971 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 351cid/285hp 4bbl
$10,785
Trend