1969 Mercury Cougar - Classic Car Price Guide

History of the 1967-1970 Mercury Cougar

The original Mercury Cougar was a Ford Mustang spin-off. The sleek notchback coupe's full-width front grille and sequential taillights made it a standout and it was named Motor Trend Car of the Year for 1967. An uplevel XR-7 model, with richly detailed Euro-style interior, arrived mid-year. A 200-hp 289 V-8 was standard, with a 320-hp Marauder GT 390 available, with or without GT performance package.

For 1968, a 302 V-8 was standard, but that year's singular GT•E package initially included a 390-hp 427 — replaced late in the season by a 335-hp (wink, wink) Cobra Jet 428. A XR-7 G (Gurney) special appeared mid-year.

Longer, wider and heavier, the 1969 Cougar featured newly sculpted styling and curved side glass, sans vent windows. A 351-cid V-8 was now standard. The newly introduced Cougar convertible was offered in standard and XR-7 models.

Bold graphics and bright colors marked the 1969-70 Eliminator, which offered powerful 428 CJ and Boss 302 Trans-Am V-8 engine options.

Today, well-documented high-performance Cougars can be pricey, while standard power train examples, including 1969-70 convertibles, are relative bargains.

Click here to read Hemmings Motor News' Buyers Guide for the 1967-1968 Mercury Cougar.

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Choose a Submodel for the 1969 Mercury Cougar to view classic car value trends for this vehicle

Year Make Model Submodel Body Type Engine Average Value Trend
1969 Mercury Cougar Convertible
$18,400
Trend
1969 Mercury Cougar Convertible 8-cyl. 302cid/290hp 4bbl
$22,990
Trend
1969 Mercury Cougar Convertible 8-cyl. 351cid/290hp 4bbl
$21,069
Trend
1969 Mercury Cougar Convertible 8-cyl. 390cid/320hp 4bbl
$23,872
Trend
1969 Mercury Cougar Convertible 8-cyl. 429cid/360hp 4bbl
$28,802
Trend
1969 Mercury Cougar Hardtop Coupe 8-cyl. 351cid/250hp 2bbl
$12,160
Trend
1969 Mercury Cougar Hardtop Coupe 8-cyl. 351cid/290hp 4bbl
$14,129
Trend
1969 Mercury Cougar Hardtop Coupe 8-cyl. 390cid/320hp 4bbl
$15,818
Trend
1969 Mercury Cougar Hardtop Coupe 8-cyl. 429cid/360hp 4bbl
$19,291
Trend
1969 Mercury Cougar Eliminator Hardtop Coupe 8-cyl. 351cid/290hp 4bbl
$22,082
Trend
1969 Mercury Cougar Eliminator Hardtop Coupe 8-cyl. 390cid/320hp 4bbl
$32,059
Trend
1969 Mercury Cougar Eliminator Hardtop Coupe 8-cyl. 428cid/335hp 4bbl Cobra Jet
$51,132
Trend
1969 Mercury Cougar Eliminator Boss 302 Hardtop Coupe 8-cyl. 302cid/290hp 4bbl
$37,828
Trend
1969 Mercury Cougar Eliminator Boss 429 Hardtop Coupe 8-cyl. 429cid/375hp 4bbl Super Cobra Jet
$75,175
Trend
1969 Mercury Cougar XR-7 Convertible
$19,855
Trend
1969 Mercury Cougar XR-7 Convertible 8-cyl. 302cid/290hp 4bbl
$25,002
Trend
1969 Mercury Cougar XR-7 Convertible 8-cyl. 351cid/290hp 4bbl
$22,932
Trend
1969 Mercury Cougar XR-7 Convertible 8-cyl. 390cid/320hp 4bbl
$25,662
Trend
1969 Mercury Cougar XR-7 Convertible 8-cyl. 429cid/360hp 4bbl
$31,256
Trend
1969 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 351cid/250hp 2bbl
$13,244
Trend
1969 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 351cid/290hp 4bbl
$15,519
Trend
1969 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 390cid/320hp 4bbl
$17,230
Trend
1969 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 429cid/360hp 4bbl
$21,060
Trend