1968 Mercury Cougar - Classic Car Price Guide

History of the 1967-1970 Mercury Cougar

The original Mercury Cougar was a Ford Mustang spin-off. The sleek notchback coupe's full-width front grille and sequential taillights made it a standout and it was named Motor Trend Car of the Year for 1967. An uplevel XR-7 model, with richly detailed Euro-style interior, arrived mid-year. A 200-hp 289 V-8 was standard, with a 320-hp Marauder GT 390 available, with or without GT performance package. For 1968, a 302 V-8 was standard, but that year's singular GT•E package initially included a 390-hp 427 — replaced late in the season by a 335-hp (wink, wink) Cobra Jet 428. A XR-7 G (Gurney) special appeared mid-year. Longer, wider and heavier, the 1969 Cougar featured newly sculpted styling and curved side glass, sans vent windows. A 351-cid V-8 was now standard. The newly introduced Cougar convertible was offered in standard and XR-7 models. Bold graphics and bright colors marked the 1969-70 Eliminator, which offered powerful 428 CJ and Boss 302 Trans-Am V-8 engine options. Today, well-documented high-performance Cougars can be pricey, while standard power train examples, including 1969-70 convertibles, are relative bargains.
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Choose a Submodel for the 1968 Mercury Cougar to view classic car value trends for this vehicle

Year Make Model Submodel Body Type Engine Average Value Trend
1968 Mercury Cougar Hardtop Coupe
$13,024
Trend
1968 Mercury Cougar Hardtop Coupe 8-cyl. 302cid/230hp 4bbl
$15,602
Trend
1968 Mercury Cougar Hardtop Coupe 8-cyl. 390cid/265hp 2bbl
$15,877
Trend
1968 Mercury Cougar Hardtop Coupe 8-cyl. 390cid/280hp 2bbl
$16,220
Trend
1968 Mercury Cougar Hardtop Coupe 8-cyl. 390cid/325hp 4bbl
$17,542
Trend
1968 Mercury Cougar Hardtop Coupe 8-cyl. 428cid/335hp 4bbl
$18,206
Trend
1968 Mercury Cougar GTE Hardtop Coupe 8-cyl. 427cid/390hp 4bbl Hi-Perf
$103,629
Trend
1968 Mercury Cougar GTE Hardtop Coupe 8-cyl. 428cid/335hp 4bbl
$49,842
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1968 Mercury Cougar XR-7 Hardtop Coupe
$16,072
Trend
1968 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 302cid/230hp 4bbl
$19,286
Trend
1968 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 390cid/265hp 2bbl
$19,619
Trend
1968 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 390cid/280hp 2bbl
$20,052
Trend
1968 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 390cid/325hp 4bbl
$21,710
Trend
1968 Mercury Cougar XR-7 Hardtop Coupe 8-cyl. 428cid/335hp 4bbl
$22,601
Trend
1968 Mercury Cougar XR-7G Hardtop Coupe
$23,310
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1968 Mercury Cougar XR-7G Hardtop Coupe 8-cyl. 302cid/230hp 4bbl
$28,038
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1968 Mercury Cougar XR-7G Hardtop Coupe 8-cyl. 390cid/265hp 2bbl
$28,690
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1968 Mercury Cougar XR-7G Hardtop Coupe 8-cyl. 390cid/280hp 2bbl
$29,166
Trend
1968 Mercury Cougar XR-7G Hardtop Coupe 8-cyl. 390cid/325hp 4bbl
$31,682
Trend
1968 Mercury Cougar XR-7G Hardtop Coupe 8-cyl. 428cid/335hp 4bbl
$33,131
Trend