Third-generation Falcons were essentially new cars developed concurrently with the Fairlanes, and they were a few inches larger than they had been. Rational was out, and style – with thicker, space-wasting doors – were in. The 170 engine was standard and the 200 and 289 optional. The 289 V-8 was ordered by many folks who desired performance in their small cars.
Even though the cars were growing larger and heavier in every generation, interior room was little changed. It was increasingly crystal clear that Ford’s attention was concentrated on the Mustang, the Fairlane, the Torino and the full-sized Fords and Thunderbirds. The Falcon, hugely successful for Ford only a few years earlier, became the red-headed stepchild, yet it soldiered on and sold in respectable numbers until near the end. By 1971, with the introduction of the very small Ford Pinto and four-door Maverick, there was no longer any room for the Falcon name on American Fords, and this has been the case ever since.